– PROVEN EASY BUSINESS FORMULA
– ONGOING BUSINESS TRAINING
– CUSTOMER LOYALTY PROGRAM
– WORLDS FAVOURITE CHOC CHIP COOKIES AND MUCH MORE
I’m the Chief Cookie here at Mrs Fields Down Under. I want to share with you an amazing bakery cafe franchise opportunity that I have been involved in for over twenty years. But I want to take the next couple of minutes to share with you that sharing a Mrs Fields Bakery Franchise is a great idea. It’s a great family, heaps of fun, and you get plenty of time to spend with your customers.
Before we get started, let me share with you some of the history.
Debbie Fields used to bake cookies for friends and family.
She really wanted to start her own business but everyone told her she was crazy. She was a woman on a mission. The first Mrs Fields opened in Paulo Alto, San Francisco in 1977.
The legend goes that on her first day she sold nothing. So the next day she went outside and handed out free samples. Very quickly she was sold out and the household name, Mrs Fields, was born.
Mrs Fields came to Australia in the late 1980s.
Since then it was set about carefully constructing a business that suits Australians. We’ve expanded from cookies and added a great range of sweet and savoury products that ensure you can make a customer’s moment all day long.
We’re a brand built around Happiness. Our processes are simple and we take the laborious food preparations off your hands.
Most of our products are ready prepared for you to finish in store.
Forget about complicated recipes, early starts and messy cleanups. Whilst we leave the mess out of the store, you still get plenty of opportunities to personalize your own Mrs Field experiences.
Whether its wrapping a special gift or wrapping a large cake, your customers will get from you your own little piece of love. And I haven’t even got started about the coffee yet!
Our beans are roasted in our plant exclusive to our brand, our training guaranteed to show you how to capture our Heaven in a Cup.
Our training does stop at the coffee lab either.
All of our franchisees that take up this bakery cafe opportunity undergo both an in-store, from our experienced business men and women, and classroom training at our cookie academy.
Once you’re all trained up, you will continue to get ongoing support from our team.
Franchising is all about being partners in business, and we have great relationships with our franchisees. I’m not just saying that. We’re extremely proud that our franchisees have repeatedly voted us in the top ten franchise systems based on their satisfaction for the system. Each of our stores are custom built to fit their location; most importantly to reflect the brands. And we’ll set the price up front. If it costs more, then we’ll wear that. If we can make a saving, it’s all yours. And if you need finance, we can organise one of our banking partners to get in contact with you. So we’ve got you well and truly covered.
Beyond all that it’s about customers. This is a great business. Customers turn up at your counter just looking to have their moment made. They may be having a bad day and looking for some self-indulgence. Or they may be rewarding themselves for having a great day. I’ve seen cookies make many moments. So if you’re looking for a great fun business, give us a call or send us an email. Sometimes it takes just a little love and, of course, some cookies.
